World Sight Day

In support of World Sight Day that took place on October 11th, our London and Swindon offices helped raise awareness.

To make things more interesting, we set up a Selfie Station the day before with lots of fun props like eyewear and fun accessories. Staff could go and snap a picture throughout the day, then were required to upload their pictures.

The winners of the World Sight Day Selfie Challenge were Oliver and Hanna. They were featured across the social platforms for our brands: Glasses Direct, Sunglasses Shop and Eyewear Brands.

This year’s message

This year we joined Essilor and supported their message that focused on driving and raising awareness for eye tests. Poor vision accounts for some of the 3000 casualties a year and it’s been estimated that almost 1.5 million drivers have not had an eye test.

About World Sight Day

World Sight Day was started in 2000 and is an annual day of awareness that brings attention to global blindness and vision impairment. It takes place annually on the second Thursday of October.

Read more about World Sight Day on the Glasses Direct blog.