Web Optimisation Manager

Web Optimisation Manager2020-01-28T09:05:55+00:00

Web Optimisation Manager – E-commerce

MyOptique Group [we operate online retail brands Glasses Direct & Sunglasses Shop] are looking for a data-driven, customer focused Web Optimisation Manager to drive the development of our web platform.

As Web Optimisation Manager you will take responsibility for defining, prioritising and delivering optimisation strategy and activity. Using a range of data and insight sources, you will identify Optimisation opportunities, scope and specify solutions and project manage delivery. This role sits within the Marketing Team, but you will be working with a range of stakeholders from different areas of the business – so a collaborative mindset and appreciation of the commercial landscape are key to succeeding in this role.

By joining the MyOptique team you will also be supporting our mission to improve lives by improving sight – through making eyewear more accessible online.

What you will be doing:

  • Developing the MyOptique Web Optimisation strategy, in alignment with business strategy, to increase conversion rates & customer spend
  • Leading user research and implementing appropriate testing, tools, processes and governance to capture user feedback/data
  • Using and presenting data insights (customer panels, user testing, competitor analysis and A/B test results) to identify and scope Optimisation stories/activities
  • Defining & owning the Optimisation roadmap
  • Representing Optimisation initiatives in the technical project prioritisation process
  • Working collaboratively across teams to deliver site changes and Optimisation projects
  • Providing high quality monthly management reports including client insights, marketing effectiveness and content Optimisation
  • Researching and analysing competitor web strategies and industry best practice to ensure we retain a word-class website

You must have experience of:

  • Working in an online retail industry, ideally in a similar User Experience role
  • A/B and multivariate testing processes
  • Leading user testing, both in person and using remote testing tools
  • Working with marketing, technical and commercial stakeholders
  • Using Google Analytics and Excel to an advanced level

 You will be able to:

  •  Translate data into actionable business insights and fully specified stories
  • Persuade, present and influence
  • Work collaboratively
  • Manage projects with a strong attention to detail
  • Work to tight deadlines, planning ahead of the critical path

What we’re offering:

  • A friendly and professional, yet relaxed working environment
  • Input into the strategic direction of the organisation
  • An exciting opportunity to work for a forward thinking high growth global market-leading EssilorLuxottica Group

The Benefits:

  • 33 days’ holiday including Bank Holidays
  • Pension Scheme [Company matches employee contributions to 5%]
  • Company Bonus Scheme
  • Essilor incentivised Share Investment Plan
  • Life Assurance policy 4 x annual salary
  • Cash Health Plan Scheme with Health Shield & their Perks discount scheme
  • Staff discount policy for Eyewear purchases (incl. 1 Free pair per year & 50% discount on all other purchases)
  • Childcare vouchers
  • Season Ticket Loan
  • Cycle to Work Scheme

About Us:

MyOptique has been changing the eyewear industry since 2004. We were the first company to start selling prescription glasses online. Fast forward 14 years and we are now home to two e-commerce brands: Glasses Direct & Sunglasses Shop.

Our customers are at the heart of everything we do. They inspire us to push boundaries and to find solutions to problems buying online can have. Our philosophy is rooted in the foundation of our company. We believe in:

Working together


Respect & trust

Entrepreneurial spirit


for Service

Please note that we only consider applications from people who are eligible to work in the UK.

No Agencies.

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